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Electronics Has a strategy to Reach 500 Million Players.Electronic Arts is having a record year, and also management is already predicting more growth in financial 2022. Looking farther out, the company believes it could more than twice its players and viewers to 500 million over the next five decades, and that's just within EA Sports.The program is daring but seems to be within reach based on existing trends in sport video games, in addition to EA's strategy to launch several new offerings across different sports.
EA Sports fans want more.The company reported it had 230 million gamers and viewers around its EA Sports titles at the past year. Viewership is increasingly important, since the curiosity in esports competitions is producing more vulnerability for your EA Sports brand. The pandemic accelerated the growth that was happening at EA Sports. FIFA Ultimate Team set a record with six million daily active players in December, and Madden attained its highest player count at the history of the franchise, which goes into the early 1990s.
Even less popular sports games like EA's NHL franchise observed increase last quarter with engagement in the game up 13 percent. "Our fans are still telling us that they need more of that which EA Sports can deliver," Wilson said. "They are playing our matches than ever before. They're spending more time with our content. And they're connecting with one another, the playersteams and sports that they love during our experiences. "To capitalize on the increasing interest in sport gambling, EA is planning an aggressive expansion with its EA Sports lineup beginning with its biggest and hottest game, FIFA.
Launching new sports games.Soccer is the world's most popular game, and there is no greater way to capitalize on that interest than just by releasing more adventures on the greatest and fastest-growing gaming platforms, that can be mobile devices. EA has experienced great success with FIFA Mobile in Asia where the sport has 21 million gamers. But there is much more to come.
It only recently announced a new license expansion together with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As a part of the arrangement, EA will launch multiple mobile offerings within the FIFA franchise, including a free-to-play PC model. The business believes these games can reach 80 million gamers in over 15 nations.
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